Already for the twelfth time, Hecht Contactlinsen GmbH invited to a Forum in the Konzerthaus Freiburg, Germany, from May 6 to 7, 2023. Hecht, with its founding father Dieter Muckenhirn, looks back on many years of experience in the field of contact lenses as well as the organization of further education opportunities for interested parties. The two-day forum with a total of 230 participants was dedicated to the interesting contact lens topics that are currently engaging the world of ophthalmic optics and optometry. The weekend’s lectures and panel discussion addressed current marketing strategies, clinical insights into contactology, myopia prevention, and presbyopia management. Entertainment was provided by the comedy show of Dr. Oliver Tissot, cabaret artist and sociologist, with a humorous summary of the lectures of the first day and the performance of Oli Meier & Te Brothers with Fireworks of Rock.
After the event, Mario Rehnert (Marketing) at Hecht summarized: “We look back on a great 12th Freiburg Contact Lens Forum with 230 participants. In one and a half days, the participants were able to learn about the topics of marketing, clinical contactology, myopia prevention and presbyopia care in a clear and entertaining way. Also, in our following workshop on Monday some topics were deepened and intensively discussed. The participants visibly enjoyed the intensive professional exchange during the numerous breaks in a cordial and relaxed atmosphere. At the evening event, the participants danced and celebrated together. The forum will probably take place every three years in the future. We are already looking forward to the next Forum and have many ideas for it.”